Marketing can be intimidating for small business owners, and we don’t blame them. It’s hard to effectively market products in the numerous channels available in today’s complex environment. Yet, a strong marketing strategy is an essential component for the continued success of any SMB.
So, what is the best way to promote your business? Unfortunately, there’s no one push-button marketing idea that will send a steady stream of customers to your door; SMBs must utilize multiple marketing strategies to attract and keep customers. For business owners, it’s difficult to find the time, money, and resources to manage several marketing campaigns, much less make them effective. Through NBP’s relationships with multiple marketing resources, we’re able to provide small businesses with discounts to help develop successful, cost-effective marketing plans.
Email and Direct Mail Marketing – These powerful tools will drive demand at all points in the sales cycle, targeting specific business segments with offers and incentives that will lead to further customer engagement.
Press Releases – Digital distribution services allow businesses to easily reach interested journalists and industry publications with their news-worthy stories.
Search Engine Optimization – “SEO” is critical to small businesses, since search engines are often the first step customers take in finding your business.
Event Management – Hosting an event is a great way to show appreciation for your current customers, while attracting new ones.
Social Media Marketing – Today’s consumers regularly turn to social media to research brands before they buy, so it’s important to keep your social media up-to-date. Online contests and giveaways are also easy ways to attract new customers and keep current ones engaged.
Web Design and Development – A website is a basic requirement for most businesses these days. It’s a 24/7 resource that helps customers find your business and get more information.
Graphic Design – Establishing a brand is important to make your business successful and memorable to customers. Whether you need logo design, branded shopping bags, or business cards, consistent branding and design makes your business look more professional.
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